FROM INNOVATION TO SOCIAL SIGNIFICANCE: THE WAY TO DEVELOP SMALL AND MEDIUM-SIZED TECHNOLOGICAL ENTREPRENEURSHIP
DOI:
https://doi.org/10.18664/btie.91.343304Ключові слова:
technological entrepreneurship, innovation, small and medium-sized businesses, sustainable development, social impactАнотація
The article explores the key aspects of the transformation of small and medium-sized technological entrepreneurship from an innovative to a socially significant development model. The relevance of the study is due to the critical gap between the technological potential of modern startups and their ability to solve current social problems. The paper analyzes the theoretical foundations of technological entrepreneurship, defines the characteristics of small and medium-sized technological enterprises as drivers of innovative economic development. Special attention is paid to the transition from a purely technocratic approach to the integration of social significance into the business models of companies. The factors of technological entrepreneurship development are investigated, including internal (management quality, resources, human capital) and external (government support, market environment, startup ecosystem) elements. The practical part of the study is based on the content analysis of 20 Ukrainian technology companies from the FinTech, EdTech, HealthTech and EcoTech sectors. The results revealed systemic contradictions between the emphasis on technological innovation and the lack of social orientation of enterprises. The FinTech and HealthTech sectors demonstrate the dominance of the technocratic approach.
The EdTech sector shows a more balanced approach, while EcoTech for the first time demonstrates the excess of environmental aspects over innovative indicators. The study identifies three key barriers to the integration of innovation and social significance: a technocratic focus to the detriment of social impact, a conflict between short-term profitability and long-term sustainability, and a lack of competence in measuring social impact. The proposed recommendations include the introduction of mandatory social impact assessment, the creation of industry standards for social responsibility, the development of social entrepreneurship competencies, and the formation of a national ESG monitoring platform. The need for a systemic transformation of the ecosystem of technological entrepreneurship to realize the potential of social progress and sustainable development is argued.
Посилання
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